This 90-second spot was a first of its kind during a time when the local advertising industry had yet to discover how to do amazing food shots (the local fastfood chain Chow King picked it up soon after, and made a killing doing it). This was a product of true collaboration and trust between Agency and Production House. When this was launched via a media roadblock (a material aired simultaneously across all channels), the entire production team, including direk Mandy, Tita Lyds, Giboy, and the McCann creative and accounts teams, were all - literally - in tears. This taught me very early on in my career, that even the most basic of ideas can be made spectacular when placed in the hands of people who know and love what they're doing.
CREATIVE DIRECTOR: Micky Domingo
ASSOCIATE CREATIVE DIRECTOR: Trixie F. Diyco
CONCEPT, COPY AND ART DIRECTION BY: Trixie F. Diyco and May Villavecer
DIRECTOR: Mandy Reyes
FOOD STYLIST: Lydia Go
DIRECTOR OF PHOTOGRAPHY: Giboy Vistan
MUSIC: Jessie Lasaten
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