Wednesday, September 8, 2010

Safeguard "CONTAGIOUS BLESS YOU" TVC 30s

* May 4, 2011: "Bless You" TVC was one of only 11 Finalists in the Film Category of the 2011 Philippine Creative Guild Kidlat Awards.

An initiative we shot while shooting something else, and which client decided to air with the main ad.
EXECUTIVE CREATIVE DIRECTOR: Andrew Petch
CREATIVE DIRECTOR: Trixie F. Diyco
COPYWRITER: Trixie F. Diyco
ART DIRECTOR: Noel Martin
DIRECTOR: Raul Ona

Tuesday, August 3, 2010

Shangri-La Plaza Mall "ISRAELI STARS" print ad

CONCEPT, COPY & ART DIRECTION BY: Trixie F. Diyco and Bong Banal
CREATIVE DIRECTOR: Kathleen Mojica

I did this ad when I was still a junior in McCann-Erickson, which is pretty darn obvious with the way I overexplained the ad in the copy. Nevertheless, I consider this ad a great start.

Tuesday, June 29, 2010

SILVER CANNES LION



EXECUTIVE CREATIVE DIRECTORS: Raoul Floresca, Tony Sarmiento, Andrew Petch
CREATIVE DIRECTOR: Trixie F. Diyco
CONCEPT & COPY: Maan Agsalud, Paolo Agulto
ART DIRECTION: Janette de Veyra

Monday, May 31, 2010

P&G YAMAN PROMO TIDE/ARIEL/SAFEGUARD 30s

I was just recently given a new account. And with it, an additional team. Yes, aside from my girls' team, I now have a boys' team. That means double the work, but double too, the heart-fluttering ideas, such as this campaign which my boys did for P&G. An example of how a simple, funny idea - You'd do anything to win a million bucks - is made even better with a great director, perfect casting, the right announcer, ten soundtrack compres, and great clients who allow you to win a good number of arguments.

CONCEPT, COPY & ART DIRECTION: Aste Gutierrez, Biboy Royong
EXECUTIVE CREATIVE DIRECTORS: Raoul Floresca, Tony Sarmiento, Andrew Petch
CREATIVE DIRECTOR: Trixie F. Diyco
DIRECTOR: Henry Frejas

ARIEL TVC 30s

SAFEGUARD TVC 30s

TIDE 30s

Saturday, April 17, 2010

SAATCHI MANILA FINISHES 2ND IN KIDLAT

THE NORTH FACE OUTDOOR ESSENTIALS
2 Bronzes, 1 Silver, 1 Gold

"What's clear is that Ace Saatchi & Saatchi is definitely back in business. It racked up ten metals in the main and craft categories, including one Gold Kidlat. Leveraging its strength in print, many of its wins were attributed to its campaigns for North Face and Vespa.

By doing so, it outstripped other players like DM9 JaymeSyfu (a total of one), Ogilvy & Mather (total of two), and JWT (three all in all)."


- Adobo Magazine