Saturday, February 11, 2012

FEBRUARY 11, 2012: PLDT MyDSL "Anna Banana" TVC (Integrated)



PLDT MyDSL "Anna Banana" TVC 60s (with Integrated Campaign)

DIRECTED BY:
Henry Frejas, Filmex

ORIGINAL CONCEPT BY:
Jordan Santos, Associate Creative Director

CREATIVES (TVC):
Andrew Petch, ECD;
Trixie Diyco and Greg Martin, CDs;
Jordan Santos, ACD;
Hans Malang, AD

CREATIVES (IMC):
Windell Aboy, AD;
Paolo Agulto, Copywriter;
Petra Magno, Copywriter;
Gelo Lico, AD

A product of the blurred lines between teams and a rare unconditional collaboration between Creative Directors. All for The Work. Am very proud of this one. Was not easy to do, but am very, very proud.