Friday, June 24, 2011


This is a particularly special win for me, perhaps the sweetest in my career so far, for many reasons:

1. It is my team's second Cannes Lion (the first, being a Silver Lion last year for The North Face Outdoor Essentials)

2. It is the Philippines' first integrated campaign that has ever won a Cannes Lion; it is the only integrated campaign from the Philippines that won a Cannes Lion this year

3. It was a product of a real brief: requested, supported, and paid for by a big, multinational company for a big, known global brand

4. It was the result of a Client-Accounts-Creatives-Activation/Integration-Production teamwork like no other I have seen

5. It resulted in oustanding business growth for the brand

6. It forged a stronger relationship between P&G and Saatchi Manila based on trust and faith in our creative ideas

7. It paves the way for greater and greater work from Saatchi Manila

8. And it is proof that if you just keep your eyes on the work and nothing else, nothing is impossible.

1 Bronze Lion, 2012 CANNES LIONS
3 Silvers, 2011 SPIKES
2 Bronzes, 2012 THE AWARD AWARD
1 Pencil, 2012 THE ONE SHOW
1 Merit Certificate, 2012 THE ONE SHOW

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