This is a project we've been working on for almost a year now. One of those increasingly rare times when everyone from Client to Agency, to consumers, even (the Cleans Like New campaign did wonders for sales!), was happy with the results!
NEWLY-WASHED CLOTHES WERE GIVEN BACK TO CUSTOMERS IN SHOPPING BAGS
EACH NEWLY-WASHED PIECE OF CLOTHING CAME WITH ITS OWN SHOPPING TAG
The Proposition was: Ariel Laundry Detergent cleans clothes like new. So we wanted to convert laundromats into clothing boutiques in order to dramatize that when your clothes are washed with Ariel, they're kept looking so new, you could actually mistake them for brand new clothes.
Part of this Integrated Campaign were Online Shopping Ads on Facebook that, when clicked, directed consumers to a Metropole site that mimicked an online shopping page that displayed newly-washed clothes rather than brand new ones. All kept lookin
g like new of course, with the use of Ariel.
NEW-LOOKING CLOTHES ON ONLINE SHOPPING SITE
WHEN CLICKED, REVEALED AS NEWLY-WASHED WITH ARIEL
CONCEPT BY: Bia Fernandez & Acid Cid (for the laundromat), Tony Sarmiento & Trixie F. Diyco (for the online shopping)
EXECUTIVE CREATIVE DIRECTOR: Andrew Petch
CREATIVE DIRECTOR: Trixie F. Diyco
ASSOCIATE CREATIVE DIRECTOR: Chin Pangan
COPYWRITER: Bia Fernandez
ART DIRECTORS: Acid Cid, Janette de Veyra
ACTIVATION TEAM: Aya
ACCOUNT SERVICE TEAM: Lou Santos, Carlos Domingo, Crissy Ancheta
