Monday, May 31, 2010

P&G YAMAN PROMO TIDE/ARIEL/SAFEGUARD 30s

I was just recently given a new account. And with it, an additional team. Yes, aside from my girls' team, I now have a boys' team. That means double the work, but double too, the heart-fluttering ideas, such as this campaign which my boys did for P&G. An example of how a simple, funny idea - You'd do anything to win a million bucks - is made even better with a great director, perfect casting, the right announcer, ten soundtrack compres, and great clients who allow you to win a good number of arguments.

CONCEPT, COPY & ART DIRECTION: Aste Gutierrez, Biboy Royong
EXECUTIVE CREATIVE DIRECTORS: Raoul Floresca, Tony Sarmiento, Andrew Petch
CREATIVE DIRECTOR: Trixie F. Diyco
DIRECTOR: Henry Frejas

ARIEL TVC 30s

SAFEGUARD TVC 30s

TIDE 30s